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New Timberland Collection a Tribute to the Northern Lights
Timberland recently launched a new outdoor gear collection that showcases the northern lights' vibrant colors - and incorporates sustainable design to boot.
If you haven’t ever seen the aurora borealis, otherwise known as the northern lights, put such a trip on your bucket list. Granted, traveling that far up north to see this spectrum of light in the farthest northern latitudes involves much time and money, so it’s not a reality for many of us. So, here’s an alternative that’s possible closer to home: The outdoor wear manufacturer and retailer Timberland has a launched a collection that showcases this natural phenomena’s vibrant colors.
The NL Sky Collection offers a bevy of options, including fleece, footwear, hoodies and t-shirts. Sure, the colors are brilliant. Nevertheless, there’s more than an imagined trip near or to the Arctic at play here. Timberland has designed many of these products using its ReBotl material, which is made of recycled plastic bottles as well as recycled insulation. This collection is a reminder of how fragile the environment is – and how the consumption of virgin materials is contributing to the wider climate crisis.
“This concept explores Nature and its connection to the imagination as darkness fades into the swirling light show known as the aurora borealis. Every trail on the ground and each star in the sky represent new possibilities and ideas,” said George Clayton, a senior apparel designer with Timberland, in a public statement. “This is the next frontier in fashion for Timberland. One that helps build the world forward through eco-innovation and responsible materials.”
Working with Timberland on this collection is the digital fashion house The Fabricant, the portfolio of which includes partnerships with Adidas, Napapijri, Puma and Under Armour.
The NL Sky Collection builds upon Timberland’s legacy of being ahead of the curve when it comes to pushing forward on sustainable design. This year alone, the brand’s milestones included the rollout of a new collection of sustainably made footwear, Greenstride. In addition, Timberland and its parent company VF Corporation announced what they said was the first regenerative rubber supply system within the apparel industry.
Image credit via Timberland
Leon Kaye has written for 3p since 2010 and become executive editor in 2018. His previous work includes writing for the Guardian as well as other online and print publications. In addition, he's worked in sales executive roles within technology and financial research companies, as well as for a public relations firm, for which he consulted with one of the globe’s leading sustainability initiatives. Currently living in Central California, he’s traveled to 70-plus countries and has lived and worked in South Korea, the United Arab Emirates and Uruguay.
Leon’s an alum of Fresno State, the University of Maryland, Baltimore County and the University of Southern California's Marshall Business School. He enjoys traveling abroad as well as exploring California’s Central Coast and the Sierra Nevadas.
