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Interview: Dan Persica, Domtar
TriplePundit attended Sustainable Brands 2014 in San Diego this month. These videos are part of our coverage. Find the rest here.
We've been getting to know the paper industry a bit better in the past year. It's always refreshing to hear a first hand account of what sustainability means for a fiber or paper company. Last week at Sustainable Brands 2014, I had a chance to talk to Dan Persica of Domtar. Specifically we discussed Domtar's earth choice brand and how it has evolved over time as well as some of the ways that Domtar is tracking sustainability metrics and what the future holds.
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
