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Why Every Futureproof Brand Needs to Understand History
Futureproof brands are designed to thrive even as consumers and economies shift. As such, anyone hoping to futureproof their brand should be a student of companies (and sectors) that didn't see the shift coming in the past.
In this video - the fifth in a series on futureproof brands, Marc Stoiber touches on why companies like Kodak and Smith-Corona didn't make it. And he offers a prediction for big oil.
http://vimeo.com/59189017
To see more of Stoiber's Futureproof Brand videos, click here.
