Noble Profit Moment With John Viera, Ford

In this interview, John Viera, the Global Director of Sustainability and Vehicle Environmental Matters at Ford Motor Company, describes the Company’s innovative Sustainable Materials Strategy. Viera explains that the Strategy is oriented toward vehicles having less of an impact on the planet. Among additional trajectories, the Sustainable Materials Strategy diverts and transforms post-consumer and post-industrial waste otherwise destined for the landfill into source materials for new vehicle components.

To illustrate, Viera explains that used carpet can be salvaged from buildings and reprocessed into new engine components. Waste denim can be transformed into new vehicle carpet padding for increased soundproofing and interior comfort. Viera suggests that it is highly profitable to implement Sustainable Materials Strategy innovations. Viera also asserts that the diversion of post-consumer and post-industrial waste is an important approach toward reducing the use of our world's limited natural resources. Overall, the Sustainable Materials Strategy sponsors innovation and sustainability, refines the manufacturing process and promotes new technologies.

John Viera is the Global Director, Sustainability and Vehicle Environmental Matters for Ford Motor Company, a position he has held since January 2007.

John Viera is responsible for developing global sustainable business plans and policies, interfacing with global regulatory bodies, reporting externally on the company's environmental and social performance, and leading the company's engagement and partnerships with non-government organizations (NGOs) and other key stakeholders.

http://www.youtube.com/watch?v=A_a0f4XsnmQ

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Special thanks to Sustainable Brands http://SustainableBrands.com

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