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Recycling is the subject of America’s first public service advertising campaign for 40 years. The "I Want To Be Recycled" campaign will target the 62% of Americans who are not avid recyclers.
According to the Environmental Protection Agency, the average American produces 4.4 pounds of refuse a day, and on the whole the US produces over 250 million tons of rubbish a year. However, only about 35% is currently recycled.
The "I Want To Be Recycled" campaign from the Ad Council and Keep America Beautiful is targeted to motivate Americans to recycle every day and shows that recyclable materials can be given another life and become something new if someone chooses to recycle.
The campaign directs audiences to IWantToBeRecycled.org, a new website with a localized search tool allowing users to find where to recycle either at their curbside or their nearest recycling center. The website illustrates the recycling process through an interactive infographic and offers detailed information on what materials can be recycled, how they should be recycled and what products they can become in the future.
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