If you're building a sustainable, resilient brand, chances are you're going to influence the market as well as consumers.
But how do you create market transformation around your futureproof brands?
In this, the second video in Marc Stoiber's Futureproof Brands series, Stoiber takes us through four steps to market transformation - a lesson learned from Marc's work with the visionary founders of Sustainable Surf.
Marc Stoiber is a creative director and brand strategist who works with clients to build futureproof brands.