This video is part of our ongoing coverage of SOCAP14. To see the rest please visit our SOCAP 14 page here.
Plum Organics is a certified B Corp and benefit corporation that makes nutritious, organic baby food. About a year ago, Plum was acquired by Campbell's Soup Co., joining a long list of sustainably-minded companies who have been acquired by larger, publicly-traded corporations.
The level of transparency and commitment to sustainability that being structured as a benefit corporation entails is difficult to translate to a publicly-traded company -- regardless of that company's own commitments. But according to Plum and Campbell's, the acquisition is going well and will ultimately enhance the sustainability of both companies.
I sat down with Plum's co-founder, Neil Grimmer and Campbell's VP of CSR and Sustainability, Dave Stangis at SOCAP14 a few weeks back to discuss...
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.