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"While we don't own or manage forests, we recognize the responsibility and opportunity P&G has to use our pulp procurement decisions to promote responsible management of the world's forest resources," said Stefano Zenezini, Vice-President of Product Supply. "We applaud P&G's commitment to responsible forestry, and its decision to publicize these robust goals around FSC certification," said Linda Walker, WWF's GFTN-NA Program Manager. "With increasing pressure on the world's natural forest to meet the growing global demand for wood and agricultural products, P&G's actions serve as an example that we would like to see from many more companies."
P&G releases its 2012 sustainability report
P&G released its 2012 sustainability report on November 12. The report details the company's sourcing goals. By 2020, 100 percent of the paper packaging will contain either recycled or third party certified virgin content. By 2015, all palm oil purchases will come from "responsible and sustainable sources." The company, according to the report, is working towards "zero net deforestation" by 2020. The report shows P&G's progress toward its goals to create more products that have an "improved environmental profile." P&G set a goal in 2007 to develop and market at least $50 billion in cumulative sales of “Sustainable Innovation Products,” or products that are more environmentally friendly by 2012. The company surpassed that goal by $2 billion. The product goals for 2020 consist of the following:- Replace 25 percent of petroleum-based materials with sustainably-sourced, renewable materials
- Reduce packaging materials by 20 percent by 2020
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Gina-Marie is a freelance writer and journalist armed with a degree in journalism, and a passion for social justice, including the environment and sustainability. She writes for various websites, and has made the 75+ Environmentalists to Follow list by Mashable.com.