At this week's Fortune Brainstorm Green conference, I had a chance to talk briefly with David Edmondson who is founder and CEO of a company called eRecyclingCorps.
It's a company the average consumer may have never heard of, but it's quite likely that if you've ever returned an old cell phone to your service provider, it's eRecyclingCorps that's actually managing the deal.
Simply put, eRecyclingCorps created a simple way for companies to reward customers at the point of sale for trading in their used devices, resulting in improved customer loyalty, reduction of wireless e-waste, and a path to distribute lower priced mobile technology to the developing world - all at a profit.
http://www.youtube.com/watch?v=9KwSM9De8DM
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.