- Reduction of carbon emissions by rethinking travel arrangements. These include measures like improved route planning, adopting more sustainable means of transport etc.
- Establishment of clear guidelines to minimize the impact of the filming schedule on local communitites. Measures under these include limiting hours of work, notifying communities early on, parking arrangements etc.
- By hiring local people and sourcing local props, the standard aims to ensure that communities benefit from film activities.
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net