25 Plant-Based Foods Coming To Market in 2025

Plant-based meat analogs and other vegetarian options are decidedly less trendy today than they were a few years ago. Fans of the U.S. version of "Shameless" that aired on Showtime may remember the scene where a crowd of news anchors ignored young Carl's pleas to cover dangerous city negligence because they were too busy reporting on the new plant-based burger at Wrigley Field. Although the sheen of newness may be fading from plant-based foods, research indicates more people around the world are going veg — and the global plant-based market is set to reach $85 billion by 2030. 

Even eating less meat, sometimes referred to as flexitarianism, is good news for the planet. If half of the global population ate a more plant-rich diet — specifically limiting red meat to a few times a week — that alone would eliminate nearly a sixth of the emissions necessary to avoid the worst impacts of climate change. 

Personally, I was raised vegetarian, a fortune or misfortune depending on who you ask, so I don't often seek out the next best thing in the form of alt proteins or vegan analogs. But our community of readers loves to keep up on the latest, as TriplePundit's annual roundup of new plant-based foods is always among our most popular stories. As we all head out of office to enjoy some much-deserved merriment this holiday season, take it easy with a fun read on one of your favorite subjects and start thinking of what you'll try in the New Year. 

Wonder Veggies prepares to debut probiotic fresh produce: "We’re creating a completely new category"

Probiotics can be helpful for gut health, but they're generally only found in dietary supplements and refrigerated dairy products. Israeli food tech startup Wonder Veggies is out to change that with a new line of what it calls the “world’s first probiotic fresh produce." It's made possible by spraying a unique probiotic-containing formula onto vegetable plants with an application process that allows "probiotic bacteria to penetrate plant tissue and serve as endophytes (microbes that live inside plants)," the trade publication AgFunder News reports.

By bringing probiotics to the produce aisle, the company is creating a “completely new category” that makes it easy for shoppers to get more good bacteria into their diets, Wonder Veggies cofounder and CEO Danny Weiss told AgFunder News. The company has agreements in place with a number of U.S. growers and plans to start debuting products in grocery stores in 2025, Weiss told the publication. 

Plant-based whole cut startup Juicy Marbles eyes U.S. retail launch

When plant-based rivals like Impossible Foods and Beyond Meat were duking it out over the best burger, Slovenia-based startup Juicy Marbles had its sights set on something different: replicating the look, flavor and cooking experience of whole-cut meats. Launched in 2019, the brand has since rolled out vegan whole-cut filets, loins and baby back ribs to more than 3,000 retail locations across Europe, and it's aiming for a U.S. retail rollout in 2025. 

Though Juicy Marbles cuts are already available to U.S. customers online, refrigerated shipping can be expensive, so showing up in real stores has the potential to help the brand grow its U.S. foothold in a major way, cofounder and CEO Tilen Travnik told AgFunder News. With a bigger retail footprint and more efficient production process, the brand is striving to turn a profit for the first time in 2024, Travnik said. 

Vegan Nutella is coming to Germany amidst European rollout

Vegan social media circles have been abuzz over recent months as Ferrero rolls out a vegan version of its iconic Nutella hazelnut spread across Europe. The plant-based alternative using chickpeas and rice syrup in place of dairy milk powder hit supermarkets in Italy, Belgium and France this fall. Germany is next in line to taste the new vegan Nutella, with supermarkets expected to receive their first shipments in time for Veganuary, Vegan Food & Living reports. There's no word yet on where the new recipe will head next, leaving shoppers in the U.K., U.S. and elsewhere waiting for the time being. 

Beyond Meat brings the Beyond Smash Burger to Tesco stores in the U.K.

Beyond Meat is an early entrant to the plant-based foods game, with a product lineup that now includes vegan burgers, ground beef, sausages, meatballs, chicken and more. For 2025, the brand is bringing its popular Beyond Smash Burger to Tesco stores across the U.K., vegan business blog Vegconomist reports.

The company expanded its U.K. foothold significantly this year, launching in Co-Op stores and releasing a new Spicy Jalapeño burger at a number of U.K. retailers. It also linked up with SSP Group to launch the Beyond Burger at bars in airports and train stations across the country beginning this fall and stretching into next year. 

Crunchy vegan cheese toppers coming soon to U.S. restaurants near you 

A crispy, cheesy snack was once hard to find without real cheese, but a host of vegan versions have hit the market over recent years to make that tasty crunch dairy-optional. Texas-based startup All Y'alls Foods is among the brands out to prove it. Founded by a lifelong Texan who went vegan in his 40s, the brand burst onto the scene in 2018 with a plant-based jerky alternative fittingly named It’s Jerky Y’all.

Newest from the brand is a collection of crispy snacks free of dairy and gluten that can be enjoyed on their own or as toppers for soups, salads, sides and casseroles. The line includes both cheese and bacon flavors to suit every taste and recipe, and each includes 33 grams of protein per 2.69-ounce bag. After hitting store shelves earlier this month, the snacks will be made available to foodservice providers in January, so you may start seeing them pop up at more U.S. restaurants in 2025. 

Plant-based BBQ pork bao comes to retail stores after "Moana 2" premiere

Lypid Kitchen's plant-based BBQ Pork Piggy Bao is coming to U.S. retail stores after launching at Disney's "Moana 2" premiere in Oahu, Hawai'i, earlier this month. Thought to have originated in China, baos are now enjoyed across Asia and the Pacific, including Hawai'i's own take called the manapua. The little buns typically include an outer pillow of dough filled with a mix of meats, sauces and vegetables.

Barbecued pork is the traditional favorite for Hawai'ian manapuas, and San Francisco-based Lypid Kitchen teamed up with Disney to launch a plant-based take at the "Moana 2" premiere. After wowing fans in Oahu, Lypid Kitchen made the vegan baos available to U.S. customers online this month, and they're set to roll out to retail stores beginning in February. Launched under the umbrella of Lypid, which focuses on plant-based fats that are low in cholesterol, the Lypid Kitchen label aims to roll out more dim sum favorites reimagined as plant-based foods. 

Woman-owned brand Edenesque teases new product launches for 2025 

BIPOC-, LGBTQ- and woman-owned brand Edenesque came onto the scene this fall with a lineup of three plant milks made from oats and pistachios. The blends rolled out to select retail stores and coffee shops in October, but the startup is targeting big things in 2025, teasing "more products set to launch." 

The company also has a strong social mission. It says it prioritizes inclusive hiring for people with disabilities and previous justice involvement, and a percentage of each purchase goes to support the Edenesque Food Insecurity Initiative that works to increase food availability for underserved communities in New York state. The company also partners with food access organizations across the U.S. with the aim of creating a replicable model to address food insecurity. 

Chunk Foods teases U.S. rollout of vegan steaks

Juicy Marbles isn't the only player in the whole-cut game. Israeli startup Chunk Foods launched at select U.S. restaurants in 2023 with vegan steak whole-cuts made from cultured soy. The steaks showed up at retail stores in New York City and Los Angeles this fall ahead of a nationwide rollout in 2025, VegOut Magazine reports. Prices range from $7.49 to $9.99 for six to eight ounces, putting them on par with their animal protein counterparts.

African Dream Foods treats Giant shoppers with vegan hot sauce 

South Africa-based upstart African Dream Foods made a splash with its best selling African Ghost Pepper Sauce back in 2021, and it now sells dozens of sauces and spice blends that bring the taste of the continent to U.S. kitchens. The line of hot sauces is completely vegan, skipping ingredients like fish sauce and honey that can sometimes sneak into condiments like these.

They're already available online and select U.S. stores like Acme and Safeway, and they're coming to nearly 200 Giant stores in Pennsylvania, Maryland, Virginia and West Virginia in 2025. The company sources ingredients from African farmers using sustainable practices and also supports organizations looking to conserve the continent's most iconic endangered animals. 

Influencer-backed vegan burger drive-thru is coming to an old McDonald's in Portland

It sounds like a "Portlandia" episode, but it's very much real life for the foodie scene in Oregon's largest city. The vegan drive-thru Face Plant will open at a former McDonald’s location in Portland in January, with a menu lineup of plant-based burgers, fries, nuggets and shakes. The recipes were developed by chef-luencer Molly Baz, who isn't vegan and admittedly never found much enjoyment in plant-based foods. She took on the role as Face Plant’s head of culinary development as a challenge and used herself as a recipe tester, she told Eater Portland.

The menu uses Impossible Foods products as a base, with proprietary spice blends and sauces that Baz and Face Plant founder Matt Plitch developed over three years. Plitch aims for the menu to be both tasty and affordable, with prices around 50 cents on the dollar compared to meaty fast food dishes already on the market in Portland, he told Eater. 

New plant-based foods are coming to Lidl in the U.K. 

The U.K. arm of European discount grocer Lidl is betting big on plant-based foods, aiming to grow plant-based options to 25 percent of total protein sales by 2030. The chain started introducing new products including plant-based burgers, sausages, mince and nuggets under its own Vemondo Plant! range this fall ahead of a national rollout in January. It's also looking to double plant-based milk sales within the decade. 

Oshi's whole-cut salmon will hit store shelves after being featured on lauded menus including the Four Seasons 

The food tech startup Oshi, which rebranded from Plantish last year, is making waves in restaurants and foodservice markets with the rollout of its whole-cut vegan salmon made from fermented fungi, algae and soy. The cuts have already shown up on menus from New York City's Neat to the MKT Restaurant and Bar at the Four Seasons Hotel in San Francisco — and they're set to pop up on retail shelves beginning in 2025. The brand also plans to drop another plant-based seafood product next year, co-founder and CEO Ofek Ron told the plant-based foods blog Green Queen. 

Vegetable-forward alt seafood line Seed to Surf soon to launch a scallop analog made from mushrooms 

The natural sweetness of scallops make them a favorite of chefs and foodies everywhere, but vegans looking for a similar experience have limited options to choose from. That's all about to change with a planned 2025 launch from veg-forward alt seafood label Seed to Surf. The brand's tinned alternative seafoods aren't really made to taste like fish. Rather, the brand uses vegetables to imitate the seafood flavors that diners love and help those looking to eat more plant-based foods have a similar experience, while keeping the veg decidedly front and center. 

“We’re reimagining the seafood experience, creating flavorful seafood products that mimic the experience of tinned fish but are made from whole vegetables. When prepared and preserved right — using fresh, high-quality ingredients — we discovered that whole vegetables offer an innovative, delicious and sustainable take on the premium tinned seafood," co-founder Alex Bergquist told the trade publication Food Ingredient First. Seed to Surf's lineup includes mushroom-based snow crab and celery root whitefish alternatives. Up next is a scallop analog also made from a mix of mushrooms that is set to launch next year, Bergquist said. Though the brand is Canadian, it's also sold at U.S. retailers like Whole Foods Market. 

New ready-to-drink oat milk coffee is coming to Asia, with an interesting ingredient twist

Singapore-based startup Mad Foods is set to launch a new ready-to-drink coffee in the middle of next year that features oat milk and a potentially health-boosting ingredient that is often missing from plant-based dairy substitutes. Though the brand makes no health claims about its new oat milk coffees, it does note they will contain lactoferrin, a protein found in human and animal milk that's thought to support gut and immune system health. Infant formulas are often enhanced with lactoferrin from dairy for its potentially helpful health properties, but fellow Singapore food startup TurtleTree says it successfully developed a vegan lactoferrin using fermentation.

The two companies teamed up on the new Mad Coffee blends, set to launch in Singapore and other Asian markets toward the middle of next year, the trade publication NutraIngredients Asia reports. 

'Vegan McDonald's' chain Mr. Charlie's expands into Australia

Founded in 2022, the vegan fast-food purveyor Mr. Charlie's catches attention for marketing materials that look strikingly similar to a certain golden-arched chain. With meal names like Mr. Frowny's and Not a Cheeseburger, Mr. Charlie's serves up plant-based burgers, chicken sandwiches and more with a side of tongue-in-cheek.

The company has two locations in California, and it's heading down under before it expands elsewhere in the United States. After opening a location in Sydney earlier this year, it's following up with pop-up shops in Melbourne and Brunswick in 2025, with more permanent locations on the horizon. 

Tofoo Co. brings fresh takes on seasoned tofu to U.K. retailers for Veganuary

U.K. plant-based foods brand Tofoo Co. makes seasoned tofu, tempeh and seitan designed for cooking in various international recipes. It's set to launch four new tofu products to U.K. retailers for Veganuary, including a Stir Fry Block seasoned with soy and ginger, Veggie Balls with vegetables and Italian spices, Sweet Chili Cubes in a sticky marinade, and crispy Tofu Dippers nuggets, the vegan food blog Plant Based News reports. 

A new player in the oat milk game is coming to U.S. coffee shops 

Legacy plant-based milk brand SunOpta has been around for over 50 years, and it's expanding quickly as of late. The barista blend of oat milk under its Dream brand will launch in 6,700 new coffee shop locations beginning in January. The "large coffee chain" leading the partnership has yet to be named, so keep your eyes peeled for more news when the New Year breaks. 

Redefine Meat takes plant-based foods on the road in the U.K. 

Plant-based meat label Redefine Meat sells analog beef, pork, lamb and more at over 1,000 locations across Israel, Europe and the U.K. To get more people interested, it's taking plant-based foods on the road in partnership with U.K. schools and the online grocery retailer Ocado. Events include launching the brand's Brighter Burger on school menus across the U.K., along with discounts at restaurants, business catering and Ocado's online shop, the trade publication Food & Drink Technology reports.

Those Vegan Cowboys aims to launch new plant-based cheeses in 2025

Dutch-Belgian food tech startup  Those Vegan Cowboys launched a proprietary fermented vegan casein to the market this fall, ahead of a new plant-based cheese rollout in the U.S. and Europe in 2025. The company makes its fermented casein ingredient in a cow-shaped stainless steel tank named Margaret (after former British Prime Minister Margaret Thatcher, once called "the Iron Lady").

The casein's unique profile is already attracting attention from potential partners, including dairy companies and Michelin-starred restaurants, Green Queen reports. The company aims to launch cheese products on its own and with partners starting in the U.S. in mid 2025, CEO Hille van der Kaa told the blog.  

Aldi U.K. launches new plant-based range for Veganuary 

Aldi U.K. is launching its biggest plant-based foods range yet for 2025. The lineup boasts creative options like a plant-based kimchi kofta, tempura fried vegetables and pickle chips, plant-based smoked salmon and a range of vegan cheese, with prices starting at less than 2 British pounds. Check out the full lineup here, and find them in stores beginning on December 30. 

Alpine Bio eyes vegan mozzarella launch in 2025

San Francisco startup Nobell Foods brands itself as a "molecular farming" company for using processes like fermentation to create plant-based milk proteins for use in products such as vegan cheese. The company spun off into Alpine Bio this spring and aims to launch new products like vegan mozzarella in 2025 using its patented ultra-stretchy casein, Green Queen reports. 

This to launch new plant-based chicken options for Veganuary in the U.K. 

U.K. plant-based foods purveyor This is launching two new options — This Isn’t Chicken Kyiv and This Isn’t Chicken Wings — just in time for Veganuary, vegan food blog The Plant Base Mag reports. The alt chicken Kyiv will arrive at British grocery store Sainsbury's in January, while the vegan wings will show up at retailer Asda. 

Yo Egg to bring new plant-based egg product to U.S. retail stores

Plant-based foods startup Yo Egg debuted a sunny-side up egg analog at U.S. restaurants in 2023 before hitting select retail stores in Los Angeles with a liquid egg alternative and vegan egg patty earlier this year. Looking ahead to 2025, the brand plans to launch a new vegan liquid egg yolk while expanding its line to stores in New York City and potentially nationwide, the trade publication WattPoultry reports. 

Swedish food tech startup Melt&Marble to debut a new key ingredient for plant-based foods 

It may not sound the most appealing, depending on your preference, but that marbling of fat running through cuts of steak is part of what gives them the flavor diners love. Plant-based foods purveyors use ingredients like coconut oil and palm oil to mimic meaty fats, but some could argue it's not exactly the same.

Swedish startup Melt&Marble makes yeast-derived fats from precision fermentation as an answer to the plant-based fat conundrum. The company scaled up production at its facilities in Sweden this year as it looks toward a U.S. launch with plant-based meat and dairy partners in 2025, Green Queen reports.