Lead on Purpose: How Values Drive Business in Uncertain Times

2020 was a turning point for many Americans. Now more than ever, consumers look to businesses to have a positive impact on society. In fact, 60 percent of consumers express a greater “willingness to buy” from companies that champion purpose through environmental, social and governance (ESG) initiatives.

In this series sponsored by Mars, a family-owned, principles-led business that believes the world we want tomorrow starts with how we do business today, we'll take a closer look at what it means to truly embed purpose into every aspect of a business — and how this type of values-driven leadership enables the private sector to step up and meet the urgency of the current moment. (Image credit: Вадим Пастух/Adobe Stock)