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What’s would it mean to make sustainability “irresistible”?  Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors and so on talk about sustainability naturally.  At the Sustainable Brands 2012 conference I had a chance to sit down with Annie for a few minutes to talk about what’s new at the company as well as to get to the bottom of this “irresistible” idea…

 

CORPORATE RESPONSIBILITY
Nick Aster

Nick Aster

Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine’s online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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