Alcoholic drinks producers in Asia are meeting to decide how best to
self-regulate their advertising and marketing in a responsible fashion.
Dr Marcus Grant, president of the International Center for Alcohol
Policies, said: ‘The leading alcohol companies have established
marketing codes to support responsible advertising and are keen to work
with other stakeholders to ensure that industry advertising and
marketing meet the highest standards with clarity and consistency.’
Last month a workshop was held in Tokyo with sponsorship from the
Brewers’ Association of Japan and the Japanese Spirits and Liquor
Makers’ Association. Senior executives from the Japanese drinks
companies Asahi, Kirin, Orion, Sapporo and Suntory were among
supporters of the event.
The workshop was also attended by
representatives of governments, the drinks industry, trade
associations, public health bodies and non-governmental organizations
from Australia, China, Japan, New Zealand, Singapore, South Korea and
Thailand.
The aims of the workshop were to review best practice, to encourage an
exchange of information on self-regulatory systems, especially where
they do not exist, and to build up partnerships between organizations.
