Evidence-Based Nutrition Guidance Supports Informed Consumer Choices

With so much information in the news and online about nutrition, it’s easy to feel confused and overwhelmed about making the best choices. Fortunately, clear, evidence-based resources — such as the science-backed Guiding Stars nutrition guidance program found in more than 2,000 U.S. grocery stores — are available to help. Research shows that featuring a one- to three-star nutritional guidance system at the point of purchase can effectively shift consumer behavior toward making more nutritious food choices. In this series sponsored by Guiding Stars, we'll explore how making evidence accessible reduces consumer confusion and helps improve health outcomes.