Pippa Nordberg

Pippa Nordberg is Group Strategy Director at Marks. With almost two decades of experience, she works at a global level on FMCG, pharma and corporate clients, delivering work across three areas of focus: brand, innovation and creative strategy.

Stories from Pippa Nordberg

(Image: myboys.me/Adobe Stock)

Sustainable Living

How Brands Can Rewire Consumer Behavior Away From Single-Use

Research shows that consumers view brands as equally accountable — if not more so — than governments in driving responsible consumption. Consumer packaged goods companies need to recognize and embrace that significant change will only happen if they help lead the way.

September 13, 2024