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Joi Sears

Joi Sears

Joi M. Sears is the Founder and Creative Director of Free People International, a social enterprise which specializes in offering creative solutions to the world’s biggest social, environmental and economic challenges through the arts, design thinking and social innovation.

Stories from Joi Sears

Corporate Responsibility

Cincinnati: Reinventing a City Through Sustainable Startups

It’s easy being green in the city of Cincinnati. In fact, the city is quickly becoming one of the greenest, […]
Joi Sears
September 9, 2016
Finance

The Lipman Family Prize is Redefining ROI

The world needs more people like Barry Lipman. The retired — or, as he would say, “recovering” — Bay Area […]
Joi Sears
July 28, 2016
Voices for Change

Pokémon Go and the Power of Social Influence

Pokémon Go has quickly and unexpectedly become a wildly successful global phenomenon. In the first week, the app had over […]
Joi Sears
July 25, 2016
Energy

Off-Grid Electric Will Power African Entrepreneurs With Solar

Nearly 600 million people in sub-Saharan Africa lack access to electricity. In rural areas, the electrification rate is as low […]
Joi Sears
July 1, 2016
Technology

Splacer Taps Into the Power of the Sharing Economy

We live in the exciting new age of the sharing economy. The fact that companies like Uber and Airbnb reign […]
Joi Sears
May 31, 2016
Corporate Responsibility

Top Chefs Urge Congress To Take Action On Food Waste

On May 25, the national food policy organization Food Policy Action Education Fund (FPA-EF) and its co-founder, celebrity chef Tom Colicchio, […]
Joi Sears
May 27, 2016

Farm to Fashion: The California Cloth Foundry

The California Cloth Foundry is a small, sustainable textile company. It makes all-American products that are good for humans and […]
Joi Sears
May 26, 2016
Corporate Responsibility

Marvel Pushes For Diversity With Ta-Nehisi Coates’ 'Black Panther'

“What’s the good of getting a MacArthur Genius grant if you can’t go and write a comic book for Marvel?” […]
Joi Sears
May 24, 2016
Voices for Change

Is Film The Next Frontier for Environmental Advocacy?

Is film the next frontier for environmental advocacy? Filmmakers Daryl Wein and Zoe Lister-Jones seem to think so. The couple’s […]
Joi Sears
May 24, 2016
Corporate Responsibility

Viacom Turns Up For Good

Viacom is a massive media company that has positioned itself as a powerful force for change. Viacommunity, the company’s corporate social […]
Joi Sears
May 23, 2016
Energy

This Strawberry Ad About Food Waste Gives Us All The Feels

The key to any successful marketing campaign is to tap into the emotions of your audience in some way. Social […]
Joi Sears
May 19, 2016
Corporate Responsibility

Unilever Develops Groundbreaking Sustainable Packaging

On any given day, 2 billion people use Unilever products to look good, feel good and get more out of […]
Joi Sears
May 12, 2016
Corporate Responsibility

Ikea Releases New Sustainability-Focused Products

Ikea has found a new way to delight its customers. As the largest furniture retailer in the world, the company […]
Joi Sears
May 2, 2016
Corporate Responsibility

'Earth Day Texas' Unites Celebrities for Change

For over 25 years, the Environmental Media Association (EMA) has dedicated itself to harnessing the power of celebrity and the […]
Joi Sears
April 29, 2016
Corporate Responsibility

H&M CEO Answers All The Tough Questions in Sustainability Report

The future success of any company today, including H&M, depends on its long-term sustainability efforts and efficient, socially-responsible processes. In […]
Joi Sears
April 19, 2016

This Startup Makes Living in a Tiny Room in NYC Look Dope

WeLive is creating a new way of living. It’s built upon community, flexibility and a fundamental belief that we’re only […]
Joi Sears
April 19, 2016
Corporate Responsibility

TaDah Foods Promotes Eating Good and Doing Good

TaDah Foods was founded on the idea of putting your money where your heart is. Five years ago, the company’s […]
Joi Sears
April 18, 2016

H&M Unveils Conscious Collection, World Recycle Week Campaign

On April 4 H&M, along with Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield, hosted a preview at the company’s […]
Joi Sears
April 12, 2016
Corporate Responsibility

How Microsoft’s AI Turned Into a Racist Jerk with Zero Chill

In less than 24 hours of living inside the Twittersphere, Microsoft’s newest artificial-intelligence experiment, a chatbot by the name of “Tay,” quickly […]
Joi Sears
March 30, 2016
Voices for Change

New App Lets You Split Your Dinner Bill Based on Privilege

EquiTable is a new app that allows users to split their group dinner bill into equitable (not equal) portions based […]
Joi Sears
March 29, 2016
Voices for Change

Broccoli City Turns Hip-Hop Lovers into Tree-Huggers

Broccoli City is on a mission to turn hip-hop lovers into tree-huggers. The wildly successful social enterprise is leveraging its […]
Joi Sears
March 28, 2016

Founders of Bené Scarves Offer Advice to (Eco)Fashionpreneurs

It was the summer of 2011. Michelle Blue just finished her sophomore year at the University of Georgia. To further […]
Joi Sears
March 22, 2016
Technology

How 'Siri' and AI Tech Are Failing Us In Times of Crisis

Most smartphone users rely on virtual assistants like Apple’s Siri to accomplish mundane daily tasks from checking the weather, to […]
Joi Sears
March 22, 2016
Corporate Responsibility

Jessica Alba’s Honest Co. Claps Back at Claims of Dishonesty

Jessica Alba’s Honest Co. is fighting claims that it might not be so honest after all. The $1.7 billion eco […]
Joi Sears
March 16, 2016
Corporate Responsibility

Dolce & Gabbana's Line of Hijabs Prove Inclusiveness Pays

Historically, the hijab has been worn by Muslim women as a symbol of modesty, privacy and morality. Over time, the […]
Joi Sears
January 21, 2016
Corporate Responsibility

Zuckerberg Will Donate 99 Percent of Facebook Shares to Charitable Causes

Mark Zuckerberg, the co-founder and chief executive of Facebook, has already changed the world we live in. Now he wants to […]
Joi Sears
December 16, 2015
Energy

Germany and the Netherlands Tackle the Risk of Rising Water

In today’s world, we need innovative solutions to help us anticipate complex demands across the globe. Water is strongly linked […]
Joi Sears
December 2, 2015
Energy

Fetzer Vineyards Becomes Largest Winery To Go Net Positive

Fetzer has been pioneering earth-friendly winemaking long before it was a buzzword. Ever since Barney Fetzer founded the company in […]
Joi Sears
November 9, 2015
Corporate Responsibility

The Garden Project Grows Plants (and People)

The Garden Project doesn’t just grow plants; it grows people too. By training and employing ex-offenders and at-risk youth, the […]
Joi Sears
October 26, 2015
Energy

Celebrity Vegan Chef Leslie Durso Shares Her Keys to Success

Never before has eating your veggies looked so good. Actress, vegan chef and eco-lifestylist, Leslie Durso, refuses to compromise style […]
Joi Sears
October 26, 2015
Energy

Billions in Change: 5-Hour Energy CEO Develops Clean Energy, Water Projects

There are more than 7 billion people on our planet today, and we all know we’re up against some huge […]
Joi Sears
October 13, 2015
Corporate Responsibility

Five Strategies to Promote Diversity in Tech

Diversity in the tech community is a hot topic these days as several industry giants like Facebook, Twitter, and Google try to […]
Joi Sears
October 1, 2015
Voices for Change

Are the U.N. Sustainable Development Goals Doomed?

On Sept. 25, more than 150 world leaders will convene at the United Nations headquarters in New York City to […]
Joi Sears
September 16, 2015
Finance

Nat Geo Fair Trade Marketplace Uses Happiness to Rake in $63 Million

National Geographic’s fair trade marketplace, Novica, has raked in over $63 million for artisans around the world. Guided by one […]
Joi Sears
September 9, 2015
Corporate Responsibility

#NowTrending: Enlightened Brands

Ever since Oreo won the Internet with its infamous ‘Dunk in the Dark’ tweet, marketing gurus, brand strategists and social […]
Joi Sears
August 27, 2015
Corporate Responsibility

Olsen Twins Sued for Not Paying Interns

America first fell in love with Mary-Kate and Ashley Olsen nearly three decades ago, through the role they shared as […]
Joi Sears
August 18, 2015
Technology

UNICEF Challenges Social Innovators to Design 'Wearables for Good'

We are entering into an exciting new age of wearable technology. In just over five years, there will be over […]
Joi Sears
July 29, 2015
Ad Campaign Asks People in Other Countries to Donate to Hungry Americans
Energy

Ad Campaign Asks People in Other Countries to Donate to Hungry Americans

We have a hunger problem in the United States. Most Americans are blind to this fact. In a global survey […]
Joi Sears
July 27, 2015
Energy

Why Doesn't Chipotle Pay Workers a Living Wage?

Just like the adorable little boy in this Vine video, we love Chipotle! Who doesn’t? The fast-casual Mexican restaurant chain […]
Joi Sears
July 23, 2015
Energy

Adidas Designs Sneakers Made Entirely from Ocean Waste

Adidas is giving a whole new meaning to the old adage, “One man’s trash is another man’s treasure.” The eco-conscious […]
Joi Sears
July 20, 2015
Finance

Unilever Crowdsources Sustainability Innovations

In an age when we’re desperate for new answers to old questions, the traditional top-down approach to business is no […]
Joi Sears
July 7, 2015
Energy

Whole Foods vs. 'Whole Paycheck'

Whole Foods, often jokingly referred to as “Whole Paycheck,” has garnered quite a bit of negative press over the last […]
Joi Sears
July 2, 2015
Technology

The Future of Wearable Tech

Humankind has always been driven by a desire to augment our natural abilities in order to better adapt to and […]
Joi Sears
June 26, 2015
Maria Redin oversees GoodCorps
Corporate Responsibility

What Makes Brands 'Good'?

Since its inception in 2009, GoodCorps, the consultancy arm of Good Magazine, has partnered with brands, consumers and organizations to design innovative solutions […]
Joi Sears
June 17, 2015
Energy

Cause Marketing: The Success of Michelle Obama’s Drink Up Campaign

The key to social marketing is to get people to change their behavior. A successful campaign is clever, has a […]
Joi Sears
June 2, 2015
Corporate Responsibility

Hong Kong Fights Litter with High-Tech Public Shaming

As our world becomes more technology-driven, businesses will increasingly look toward science and technology to spread awareness about the most pressing social and […]
Joi Sears
June 1, 2015
Energy

Designing Sustainable Packaging for H&M

Nineteen emerging entrepreneurs from around the world came to Hamburg, Germany, with one common goal: to design an innovative packaging […]
Joi Sears
May 26, 2015
Energy

Food Waste is the New Haute Cuisine

Almost half of the world’s food is thrown away every year, while over 800 million people go hungry. In America, our […]
Joi Sears
May 12, 2015
Corporate Responsibility

Olivia Wilde Partners with H&M to Promote Conscious Consumerism

Americans spend over half a billion dollars a day on clothing. Imagine what the world would be like if just […]
Joi Sears
April 27, 2015
Voices for Change

This Hilarious Fake App Exploits the Power of Privilege

Silicon Valley is the playground for some of the world’s most innovative minds. This group of mostly straight, white, male […]
Joi Sears
April 20, 2015
Voices for Change

Is Sleep the New Social Justice Issue?

It is a typical Monday morning for Maria Fernandes. It’s a little after 6 a.m., and she has just finished […]
Joi Sears
April 13, 2015
Energy

Ikea Partners with the UN to Provide Pop-up Shelters for Refugees

Every year, millions of people are forced to flee their homes due to war, famine or natural disasters. In search […]
Joi Sears
April 6, 2015