Stories from Bill Roth
Energy
Build A Recycling Program to Increase Profits and Win Customers
There are two money-making reasons your business must recycle. First, your business is probably among the businesses that annually push […]
August 7, 2012
Corporate Responsibility
Social Video Best Practices: Wasting Water Is Weird
comScore reports that Americans are watching 43% more online video content than a year ago. Businesses that use video ads […]
July 31, 2012
Corporate Responsibility
Exclusive Interview: Video Designs That Win Sales
Transformational Consumers are a fast growing $300 billion consumer market segment actively searching for products that align values with value. […]
July 24, 2012
Corporate Responsibility
How Global Warming Is Impacting Stock Prices
Heat waves and droughts magnified by global warming are exacting an economic tax on America’s middle class through higher prices […]
July 23, 2012
Corporate Responsibility
Why Global Warming Is Now an Economic Tax on the Middle Class
Given its costs, global warming can now be thought of as an economic tax on the middle class. A recent […]
July 17, 2012
Finance
Exclusive Interview: BMWi Radical Innovation In Mobility
The mobile electron is a 21st century mega-trend. What do I mean by “mobile electron?” It is a technology revolution […]
June 19, 2012
Corporate Responsibility
The $1 Trillion (and Growing) Sustainable Economy
It was at Sustainable Brands, a conference I always make a point to attend, that I first heard market researchers […]
May 23, 2012
Corporate Responsibility
Exclusive Interview: Walmart's Andrea Thomas, SVP Sustainability
Walmart CEO Mike Duke’s commitment to sustainability has been publicly challenged by green business pioneers like Jeffrey Hollender, founder of […]
April 19, 2012
Finance
How High Gasoline Prices are Creating Jobs and Growing The Economy
For the first time in U.S. history the pain at the pump is not killing our economy. Counter-intuitively, high gasoline […]
April 18, 2012
Corporate Responsibility
Staples and HP Offer Free, Responsible E-Waste Recycling
Staples and HP are implementing a FREE e-waste recycling program. Their program is a great answer that local businesses and […]
April 12, 2012
Corporate Responsibility
Hospitality Industry's Best Practices for a Green Supply Chain
Consumers are using services like Travelocity’s Green Hotel Directory to search for hotels that offer a cleaner and healthier overnight […]
April 10, 2012
Technology
Solar's $10 Billion Potential
$10 billion. That is the annual dollar amount of the potential roof top solar installations being proposed to customers by Clean […]
March 15, 2012
Technology
Army Green: DOD Leads Fight For Renewable Energy
The U.S. Army just released an RFP for $7 billion in new renewable energy contracts. The ramifications created from this […]
March 5, 2012
Finance
Pump Price Truths: Gas Won't be Getting Cheaper, and That's Okay
As a professional energy economist I am obligated to set the record on gas prices straight. This week I’ve heard […]
February 24, 2012
Corporate Responsibility
Green Supply Chain: Coca-Cola’s Water Management Four Best Practices
Coca-Cola’s recently published Water Stewardship Replenish Report soberly notes that two-thirds of the world’s population lives in severe water stress […]
February 14, 2012
Corporate Responsibility
DuPont's Six Ways to Achieve Zero Landfill Waste
DuPont’s Building Innovations business unit, maker of Corian and Tyvek, has successfully cut its annual landfill waste stream from 81 […]
February 8, 2012
Corporate Responsibility
Smart Phone Apps: Weapons of the Green Economic Revolution
Apple announced that it sold 37 million iPhones during the last quarter of 2011. That is equal to everyone living in California buying […]
January 26, 2012
Corporate Responsibility
Winning Bids Going Green in HR and Risk Management
“Our business revenues are directly tied to winning competitive bids,” explains Elizabeth Barry, Chief Sustainability Officer of Marsh & McLennan […]
January 23, 2012
Corporate Responsibility
Staples Advantage: Growing Green Supply Chain Revenues
The greening of the supply chain is one of the economic engines of the global, $1 trillion revenue growth opportunity […]
January 16, 2012
Technology
Nominate Your Favorite Green App
The smart phone app is exploding in use with over 25 million apps downloaded just on Christmas Day. The Apple […]
January 9, 2012
Corporate Responsibility
Monterey Abalone Company: Selling Into The Green Supply Chain
Monterey Abalone Company is the first of four companies I will be profiling that have pioneered best practices for making […]
January 5, 2012
Finance
Five Megatrends Creating 2012's Trillion Dollar Global Sustainable Economy
2012 will be the milestone year that the US economy demonstrates sustained economic growth through adoption of 21st century’s sustainable […]
January 3, 2012
Finance
The Solar Bottleneck
Bottleneck was the word of the day at the recently held Distributed Solar Summit. The good news is that solar […]
December 5, 2011
Voices for Change
How to Eat Organic on $5 per Meal
A common comment I have heard in working with hundreds of business owners across America this year is, “I would […]
November 9, 2011
Technology
My Nissan LEAF Test Drive: Acceleration at Speed of Electrons
Imagine being next to a Mercedes at an urban red traffic light while test driving the all electric Nissan LEAF. […]
November 8, 2011
Finance
How a Custom-Fit Workplace Can Save Money and Reduce Emissions
If your daily roundtrip commute to work is around 40 miles then you are spending approximately $2,000 per year on […]
November 2, 2011
Voices for Change
Feeding Seven Billion People: The Emerging Farm Tech Revolution
Today, October 31, 2011, the world will have “officially” grown to 7 billion in population. Among those 7 billion, approximately […]
October 31, 2011
Corporate Responsibility
Nell Newman of Newman's Own Organic and Six Reasons To Buy Local Food
Buy Local is an emerging American mega-trend driven by consumers discovering how their purchasing power can create local jobs and […]
October 10, 2011
Corporate Responsibility
Interview: Care2 President/CEO Randy Paynter
Care2 is “the largest online community of people passionate about making a difference.” When I interviewed Care2’s President/CEO Randy Paynter […]
October 5, 2011
Corporate Responsibility
Games: An Emerging Marketing Path to Green Consumers
Games are emerging as a high potential marketing path to reach consumers who increasingly ignore traditional advertising in their search […]
September 20, 2011
Finance
"Let's Roll!" Restoring Jobs, Environment and Economy With American Made Electric Cars
“Let’s Roll” were the last recorded words from Flight 93 which crashed in Pennsylvania on September 11, 2001, and they […]
September 19, 2011
Technology
Hall Winery: 1st Napa Winery To Offer Electric Car Recharging
Walgreens is installing 800 recharging stations across the USA. Their goal is to be “the Nation’s largest retail host of […]
September 15, 2011
Technology
EV Charging: How Easy And How Much?
Imagine a day where you can drive by your local gas station and its ever escalating prices without having to […]
September 14, 2011
Technology
Test Drive: Mitsubishi i Electric Car and Chevy Volt
Electric cars are coming to dealers near you. The question is, should you buy one? After testing driving the Mitsubishi […]
September 13, 2011
Finance
Video Interview: Geoffrey Moore on Crossing The Chasm and Escape Velocity
Why is America still addicted to oil despite the pain we continuously suffer at the gasoline pump? Today’s gasoline prices […]
September 12, 2011
Corporate Responsibility
"Green Builds Business" is Restoring Jobs, the Economy, and the Environment
America is searching for a path that will restore jobs, the economy and our environment. The Green Builds Business program […]
August 22, 2011
Corporate Responsibility
Coca-Cola’s Best Practices for Aligning with Healthy and Sustainable Customers
You know Coca-Cola. But do you? What consumer doesn’t recognize the distinctive red and white Coca-Cola logo as the most […]
August 15, 2011
Corporate Responsibility
Cohn & Wolfe’s Annie Longsworth On Green Brand Leadership
A Green Economic Revolution is accelerating among American consumers. No less than 73% of now say “it is important to […]
August 8, 2011
Finance
CFO Engagement on Shareholder Social and Environmental Expectations
This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Deloitte’s CFO Signals report summarizes the […]
July 26, 2011
Finance
Innovation: Aluminum Shipping Pallets
The worldwide transportation of goods within the global supply chain has a carbon footprint of around 2,800 mega- tonnes CO2e […]
July 21, 2011
Corporate Responsibility
Shelton Group's Research: The Green Tipping Point is Here
According to Shelton Group, “a tipping point in American consumer interest in green products has occurred with 70% of consumers […]
July 20, 2011
Finance
Interview: Angel Investor's Five Best Practices For Attracting Capital
The key to raising money is building investor trust. There is a formula for doing so. The entrepreneurs that succeed […]
June 30, 2011
Technology
Interview: Tom Quinn of Lunera on the LED Lighting Revolution
A technology revolution is taking place in lighting that will be as dramatic as the displacement of rotary dialed phones […]
June 27, 2011
Finance
Dispatch From Milwaukee: Successful Launch of "Green Builds Business" Entrepreneur Bootcamp
The American dream is being realized in Milwaukee. Local Hispanic business owners are designing and implementing green projects that will […]
June 15, 2011
Energy
Interview: Straus Family Creamery's Deborah Parrish on Values-Based Financial Models
Gaining the Finance Department’s approval of a sustainability project is often a major implementation barrier for many companies. Deborah Parrish […]
June 7, 2011
Finance
First Light Ventures: Social Investors Share Their Best Practices For Raising Funds
How do I raise seed money? That is the top question I receive from entrepreneurs looking to start a company. […]
May 23, 2011
Energy
Interview: Craig Wichner of Farmland LP On Converting Chemical Based Farmland To Organic
U.S organic food sales now total $25 billion according to the Organic Trade Association’s 2010 Organic Industry Survey. This represents […]
May 16, 2011
Exclusive Interview with Blissmo CEO on Groupon for the Green Set
What is Blissmo? And why should you care? Blissmo is a price discounted daily-special service offering organic and eco-friendly products. […]
May 9, 2011
Corporate Responsibility
Interview: SunRun's Lynn Jurich on "Pocketbook Environmentalists"
How many companies can boast of a 100%+ annual growth rate in customers, especially in today’s economy? Would you be […]
May 6, 2011
Interview: Staples' EcoEasy Best Practices
Can you name the number two online retailer, second only to Amazon.com? How about a company that has been working […]
May 3, 2011
Interview: Jeff Rice On Walmart’s Green Supply Chain Best Practices
This post has been edited since it was first published. Jeff Rice, Director of Sustainability for Walmart, has a vision […]
May 2, 2011
Technology
Interview: Kate Swann, COO Of Frog Design On The Consumer Life Cycle
OgilvyEarth’s recent study entitled “Mainstream Green: Moving sustainability from niche to normal” found that “82% of Americans have good green […]
April 27, 2011
Voices for Change
Interview: The ROI of Workplace Yoga
Recently I published an interview with Lynn Roulo, a professional CPA who has worked in venture capital. I focused on […]
April 26, 2011
Energy
How Whole Foods Engages Sustainable Customers
What are your “guests” telling you? That is how Whole Foods approaches the issue of what to stock on their […]
April 19, 2011
Energy
Tom Wright Interview Part One: Fundamentals Of Zero Waste
[See part two of Tom Wright’s interview here] What is zero waste? Is it really zero? And what are the […]
April 18, 2011
Technology
Interview: Best Practices in Government Green Business Programs
Offices are where most of us work. And they are energy, water and paper hogs. The Energy Information Agency reports […]
April 11, 2011
Corporate Responsibility
Green Box Top Daily Price Discount Special: A Best Practice For Growing Green Revenues!
The Groupon business model is to offer daily price specials via email to customers that sign up to receive these […]
April 8, 2011
Finance
Anusara's John Friend: Yoga and Green Business Success
I saw a yoga class in a business for the first time while touring Clif Bar’s new and very green […]
March 10, 2011
Corporate Responsibility
Small Business Owner Adopts Green Business Approach to Grow Revenue
Small businesses, those with fewer than 500 work associates, are the economic lifeblood of the U.S. economy accounting for over […]
March 2, 2011
Corporate Responsibility
Nominate Your Sustainable CEO
Last year I posted the question, “Who are our top sustainable CEOs?” Your responses were very enlightening. Last year’s top […]
February 7, 2011
Sustainable Living
Interview: “Chief Mom” At Plum Organics
According to the EPA’s Guidelines for Carcinogen Risk Assessment children receive 50% of their lifetime cancer risks in the first […]
February 3, 2011
Corporate Responsibility
Interview: John Williams on Frog’s Leap Sustainable Business Strategy
Are you looking for a business strategy to spark your revenue growth? Or maybe you are looking for a job […]
February 1, 2011
Corporate Responsibility
Interview: Nancy Bailey On Quivira Winery Biodynamic Farming
According to the USDA , the US has increased its use of nitrogen fertilizer by 450% to 13 million tons […]
January 26, 2011
Corporate Responsibility
Cost of Permitting is a Simple Key to Solar Price Parity
Can you guess which of the following actions would make roof top solar affordable for 50% of Americans at zero […]
January 24, 2011
Corporate Responsibility
Video Interview: Numi Tea CEO Ahmed Rahim
In talking with businesses and entrepreneurs I am almost always asked these two questions: Is there a green industry or […]
January 19, 2011
Video Interview: Clif Bar Marketing to the Wellness Customer
TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health […]
January 12, 2011
Energy
Video Interview: Kevin Cleary, President of Clif Bar
Since 2002, when Clif Bar made the strategic decision to source product ingredients from organic farms, the company has achieved […]
January 11, 2011
Finance
Commodity Price Crisis Driving Green Economic Revolution
Earth 2017 projects that 20% of the world’s economy will be in sustainable goods and services by 2017 based upon […]
January 6, 2011