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Andrea Newell

Andrea Newell has more than ten years of experience designing, developing and writing ERP e-learning materials for large corporations in several industries. She was a consultant for PricewaterhouseCoopers and a contract consultant for companies like IBM, BP, Marathon Oil, Pfizer, and Steelcase, among others. She is a writer and former editor at TriplePundit and a social media blog fellow at The Story of Stuff Project. She has contributed to In Good Company (Vault’s CSR blog), Evolved Employer, The Glass Hammer, EcoLocalizer and CSRwire. She is a volunteer at the West Michigan Environmental Action Council and lives in Grand Rapids, Michigan. You can reach her at [email protected] and @anewell3p on Twitter.

Stories from Andrea Newell

Women in CSR: Alison DaSilva, Cone Communications
Corporate Responsibility

Women in CSR: Alison DaSilva, Cone Communications

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 19, 2013
Women in CSR: Eileen Howard Boone, CVS Caremark Charitable Trust
Corporate Responsibility

Women in CSR: Eileen Howard Boone, CVS Caremark Charitable Trust

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 17, 2013
Women in CSR: Nicole Stein, Umpqua Bank
Corporate Responsibility

Women in CSR: Nicole Stein, Umpqua Bank

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 12, 2013
Plastic-Dissolving Spray Could Shrink Landfills
Energy

Plastic-Dissolving Spray Could Shrink Landfills

The idea to develop a plastic-eating spray to decrease landfill capacity began as a roundabout convergence of ideas by a […]
Andrea Newell
September 11, 2013
Women in CSR: Lisa Manley, Edelman
Corporate Responsibility

Women in CSR: Lisa Manley, Edelman

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 10, 2013
Women in CSR: Trisha Cunningham, Texas Instruments
Corporate Responsibility

Women in CSR: Trisha Cunningham, Texas Instruments

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 5, 2013
Women in CSR: Kim Marotta, MillerCoors
Corporate Responsibility

Women in CSR: Kim Marotta, MillerCoors

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
September 3, 2013
Women in CSR: Alex Liftman, Bank of America
Corporate Responsibility

Women in CSR: Alex Liftman, Bank of America

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 29, 2013
Women in CSR: Liz Maw, Net Impact
Corporate Responsibility

Women in CSR: Liz Maw, Net Impact

ED NOTE:  Please join TriplePundit at Net Impact’s 2013 conference in San Jose! Welcome to our series of interviews with […]
Andrea Newell
August 27, 2013
Women in CSR: Liz Gorman, Cone Communications
Corporate Responsibility

Women in CSR: Liz Gorman, Cone Communications

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 22, 2013
Women in CSR: Annie Longsworth, Saatchi & Saatchi S
Corporate Responsibility

Women in CSR: Annie Longsworth, Saatchi & Saatchi S

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 20, 2013
Women in CSR: Tori Kaplan, CSX Corporation
Corporate Responsibility

Women in CSR: Tori Kaplan, CSX Corporation

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 15, 2013
Women in CSR: Dr. Peggy Ward, Kimberly-Clark Corporation
Corporate Responsibility

Women in CSR: Dr. Peggy Ward, Kimberly-Clark Corporation

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 13, 2013
Women in CSR: Lauren Moore, eBay
Corporate Responsibility

Women in CSR: Lauren Moore, eBay

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 8, 2013
Women in CSR: Kathleen Wright, Collaborative Group
Corporate Responsibility

Women in CSR: Kathleen Wright, Collaborative Group

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 6, 2013
Women in CSR: Gabi Zedlmayer, HP
Corporate Responsibility

Women in CSR: Gabi Zedlmayer, HP

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
August 1, 2013
Women in CSR: Suzanne Fallender, Intel
Corporate Responsibility

Women in CSR: Suzanne Fallender, Intel

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 30, 2013
Women in CSR: Cecily Joseph, Symantec
Corporate Responsibility

Women in CSR: Cecily Joseph, Symantec

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 25, 2013
Women in CSR: Carol Clark, Anheuser-Busch InBev
Corporate Responsibility

Women in CSR: Carol Clark, Anheuser-Busch InBev

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 23, 2013
Women in CSR: Sue Briggum, Waste Management
Corporate Responsibility

Women in CSR: Sue Briggum, Waste Management

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 18, 2013
Seth Godin: Using Story to Connect Consumers and Brands
Finance

Seth Godin: Using Story to Connect Consumers and Brands

What do a marketing guru, an animation studio, a car company and a retail space have in common? All use […]
Andrea Newell
July 18, 2013
Women in CSR: Lynelle Cameron, Autodesk
Corporate Responsibility

Women in CSR: Lynelle Cameron, Autodesk

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 16, 2013
Women in CSR: Tracy Baker, DIRTT

Women in CSR: Tracy Baker, DIRTT

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 11, 2013
Women in CSR: Kelly Semrau, SC Johnson
Corporate Responsibility

Women in CSR: Kelly Semrau, SC Johnson

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 9, 2013
Women in CSR: Kate Heiny, Target
Corporate Responsibility

Women in CSR: Kate Heiny, Target

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 4, 2013
Women in CSR: Michelle Crozier Yates, Adobe
Corporate Responsibility

Women in CSR: Michelle Crozier Yates, Adobe

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
July 2, 2013
World Wildlife Fund Focuses on Packaging
Corporate Responsibility

World Wildlife Fund Focuses on Packaging

There are certain things in this world that irk those who are concerned about the environment, like bottled water and […]
Andrea Newell
July 2, 2013
Women in CSR: Robin Connell, Del Monte Foods
Corporate Responsibility

Women in CSR: Robin Connell, Del Monte Foods

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 27, 2013
Women in CSR: Susan McPherson, Fenton Communications
Corporate Responsibility

Women in CSR: Susan McPherson, Fenton Communications

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 25, 2013
Women in CSR: Joanne Howard, Spectra Energy
Corporate Responsibility

Women in CSR: Joanne Howard, Spectra Energy

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 20, 2013
Women in CSR: Tina Roche, Business in the Community Ireland
Corporate Responsibility

Women in CSR: Tina Roche, Business in the Community Ireland

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 18, 2013
Exploring Ecotourism in Australia

Exploring Ecotourism in Australia

Recently I came across a call for entries for writers to design their ideal trip to Queensland, Australia. Since we […]
Andrea Newell
June 16, 2013
Women in CSR: Suzanne Shelton, Shelton Group
Corporate Responsibility

Women in CSR: Suzanne Shelton, Shelton Group

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 13, 2013
Women in CSR: Victoria Wood, Reckitt Benckiser
Corporate Responsibility

Women in CSR: Victoria Wood, Reckitt Benckiser

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 11, 2013
Women in CSR: Jennifer Dudgeon, CA Technologies
Corporate Responsibility

Women in CSR: Jennifer Dudgeon, CA Technologies

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 6, 2013
Women in CSR: Catherine Gunsbury, General Mills
Corporate Responsibility

Women in CSR: Catherine Gunsbury, General Mills

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
June 4, 2013
Women in CSR: Trisa Thompson, Dell
Corporate Responsibility

Women in CSR: Trisa Thompson, Dell

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 30, 2013
Women in CSR: Ginny Cassidy, Medtronic
Corporate Responsibility

Women in CSR: Ginny Cassidy, Medtronic

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 28, 2013
Women in CSR: Pamela Gill Alabaster, L’Oréal
Corporate Responsibility

Women in CSR: Pamela Gill Alabaster, L’Oréal

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 23, 2013
Women in CSR: Julie Urlaub, Taiga Company
Corporate Responsibility

Women in CSR: Julie Urlaub, Taiga Company

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 21, 2013
Women in CSR: Angela Parker, Realized Worth
Corporate Responsibility

Women in CSR: Angela Parker, Realized Worth

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 16, 2013
Women in CSR: A New Series
Corporate Responsibility

Women in CSR: A New Series

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 14, 2013
Women in CSR: Jacqueline Drumheller, Alaska Airlines
Corporate Responsibility

Women in CSR: Jacqueline Drumheller, Alaska Airlines

Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women […]
Andrea Newell
May 14, 2013
Corporate Responsibility

Ben & Jerry's Social Mission

Despite being owned by Unilever, Ben & Jerry’s steadfastly maintains its own vendor relationships and, most importantly, its determination to […]
Andrea Newell
April 18, 2013
Ben & Jerry's: A Conversation with CEO Jostein Solheim and Founder Jerry Greenfield
Corporate Responsibility

Ben & Jerry's: A Conversation with CEO Jostein Solheim and Founder Jerry Greenfield

Last week, I got an inside look at Ben & Jerry’s – the community-minded B Corporation that was swallowed up […]
Andrea Newell
April 9, 2013
Walmart Launches Program Supporting Women-Owned Businesses Worldwide
Corporate Responsibility

Walmart Launches Program Supporting Women-Owned Businesses Worldwide

Walmart launched  new initiative called Empowering Women Together, just in time for International Women’s Day. The retail giant is setting aside […]
Andrea Newell
March 8, 2013
Half the Sky Game Illustrates Life for Women and Girls in Developing Countries
Corporate Responsibility

Half the Sky Game Illustrates Life for Women and Girls in Developing Countries

Based on the book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the Facebook game, Half the Sky […]
Andrea Newell
March 8, 2013
Detroit Public Schools' Go Green Program Makes Progress
Corporate Responsibility

Detroit Public Schools' Go Green Program Makes Progress

Go Green teams The conversation centered around the water cycle and recycling, and moved on to placement of water barrels […]
Andrea Newell
March 1, 2013
Banning Telecommuting at Yahoo Was a Poor Management Decision
Finance

Banning Telecommuting at Yahoo Was a Poor Management Decision

(for an alternate perspective, read Lawrence Axil Comras’s response) The business world has been buzzing this week about CEO Marissa […]
Andrea Newell
February 28, 2013
Sheryl Sandberg Continues to Champion Female Leadership
Finance

Sheryl Sandberg Continues to Champion Female Leadership

Sheryl Sandberg, COO of Facebook and tireless crusader for women in leadership, lamented the lack of women in attendance at […]
Andrea Newell
February 5, 2013
Avon Helps Pass Domestic Violence Legislation
Corporate Responsibility

Avon Helps Pass Domestic Violence Legislation

In the fall of 2012, the Avon Foundation, supporting several native NGOs, helped pass legislation in Hungary declaring domestic violence […]
Andrea Newell
January 28, 2013
TreeHugger & MNN Come Together
Corporate Responsibility

TreeHugger & MNN Come Together

In November, two leading green news websites, Mother Nature Network (MNN) and TreeHugger, announced their intention to merge. Now that the […]
Andrea Newell
December 21, 2012
Detroit Public Schools Go Green
Technology

Detroit Public Schools Go Green

Detroit is not a city that most immediately equate with sustainability or environmental stewardship, but its school district has taken […]
Andrea Newell
December 14, 2012
Business Owners Stoop to Blatant Voter Intimidation
Corporate Responsibility

Business Owners Stoop to Blatant Voter Intimidation

Anyone who has even a little interest in the presidential race can feel the pressure each campaign is putting on […]
Andrea Newell
November 5, 2012
Michigan Needs to Pass Proposal 3: 25 Percent Renewable Energy by 2025
Energy

Michigan Needs to Pass Proposal 3: 25 Percent Renewable Energy by 2025

This election year, Michigan is lining up behind more than 30 other states that have proposed and passed renewable energy […]
Andrea Newell
November 5, 2012
GoldieBlox is More Than an Engineering Toy for Girls
Technology

GoldieBlox is More Than an Engineering Toy for Girls

GoldieBlox has been praised as an innovative toy for girls that encourages their interest in engineering principles, but founder Debbie […]
Andrea Newell
October 11, 2012
Michigan's Sustainable Businesses Inspired by Bill McKibben
Corporate Responsibility

Michigan's Sustainable Businesses Inspired by Bill McKibben

Sustainability is a common attitude in cities like San Francisco and Austin, but for many it doesn’t immediately spring to […]
Andrea Newell
September 28, 2012
Big Idea + People + Action = [The Story of] Change
Corporate Responsibility

Big Idea + People + Action = [The Story of] Change

Annie Leonard and The Story of Stuff project have released a new movie called The Story of Change. In past […]
Andrea Newell
July 20, 2012
How Does Pregnancy Impact Mayer's Job as Yahoo CEO?
Corporate Responsibility

How Does Pregnancy Impact Mayer's Job as Yahoo CEO?

When the news broke that Yahoo appointed Google exec Marissa Mayer to be CEO, the conversation centered around her qualifications. […]
Andrea Newell
July 18, 2012
Green Design Needs Style, Not Just Substance
Technology

Green Design Needs Style, Not Just Substance

Can green be beautiful? Logically, it would seem like green and beauty would go hand-in-hand, yet sustainable design is widely considered […]
Andrea Newell
June 22, 2012
Airbnb Builds Community, Not a Brand
Corporate Responsibility

Airbnb Builds Community, Not a Brand

Although Airbnb is the one of the most visible examples of the access economy, it’s easy to forget how much […]
Andrea Newell
June 14, 2012
Brewery Vivant: The First LEED-Certified Microbrewery in the U.S.
Energy

Brewery Vivant: The First LEED-Certified Microbrewery in the U.S.

Read the rest of the series here » In 2007, Jason Spaulding was learning to brew craft beer in the […]
Andrea Newell
June 13, 2012
HP and The Lorax Promote Individual Action to Effect Change
Corporate Responsibility

HP and The Lorax Promote Individual Action to Effect Change

Earlier this year, Universal Studios remade the Dr. Seuss tale, The Lorax – arguably one of the best picture books […]
Andrea Newell
June 12, 2012
Employee Integration: Going Beyond Employee Engagement
Finance

Employee Integration: Going Beyond Employee Engagement

Employee volunteerism is on the rise and employee engagement has become a mainstream concept, one which many companies fervently believe […]
Andrea Newell
June 7, 2012
Q&A: Van Jones on Politics, Student Loans, and the Access Economy
Finance

Q&A: Van Jones on Politics, Student Loans, and the Access Economy

*Van Jones speaks June 13 and 14 at the Sustainable Industries Economic Forums in Portland and Seattle – click here […]
Andrea Newell
June 1, 2012
BALLE: Local Heart and Soul
Finance

BALLE: Local Heart and Soul

I wasn’t prepared for the emotion. I didn’t realize that when people got together to talk about supporting and growing […]
Andrea Newell
May 30, 2012
Corporate Responsibility

10 Outstanding CSR Reports

We’ve partnered with AHA!, a creative communications firm, to deliver this series on CR communications. Throughout the series, we’ll explore […]
Andrea Newell
May 23, 2012
Women Picket Facebook Offices to Protest Its All-Male Board
Finance

Women Picket Facebook Offices to Protest Its All-Male Board

Social media has inspired people to use their voices to protest everything from products and services to politics, and physical […]
Andrea Newell
April 26, 2012
Final 3p UNEP Blogging Entries – Vote to Send a 3p Writer to Brazil in June

Final 3p UNEP Blogging Entries – Vote to Send a 3p Writer to Brazil in June

This is the second installment of the UNEP/TreeHugger blogging competition. The writer with the most votes will win a trip […]
Andrea Newell
April 17, 2012
Help Send a 3p Writer to Brazil!
Energy

Help Send a 3p Writer to Brazil!

This is the second installment of the UNEP/TreeHugger blogging competition. The writer with the most votes will win a trip […]
Andrea Newell
April 3, 2012
Tweet to Trim SXSWi's Carbon Footprint
Voices for Change

Tweet to Trim SXSWi's Carbon Footprint

Austin-based Green Mountain Energy Company has issued a challenge to SXSW attendees, speakers, fans and  even those who were not […]
Andrea Newell
March 12, 2012
IBM Pulse2012: Smarter Cities
Corporate Responsibility

IBM Pulse2012: Smarter Cities

During the IBM Pulse2012 conference, the discussion started with smart buildings as the building blocks of smart cities – a […]
Andrea Newell
March 12, 2012
IBM Pulse2012: Smarter Hospitals
Technology

IBM Pulse2012: Smarter Hospitals

Turning a hospital into a smarter building employs many of the same strategies as buildings in other industries, but hospitals […]
Andrea Newell
March 9, 2012
IBM PULSE2012: Smarter Buildings
Technology

IBM PULSE2012: Smarter Buildings

Smart buildings can not only conserve energy and gas, but reduce operation costs, improve safety systems and inform the use […]
Andrea Newell
March 7, 2012
IBM PULSE2012: Data Drives A Smarter Planet
Technology

IBM PULSE2012: Data Drives A Smarter Planet

The annual 2012 Las Vegas IBM Pulse conference is centered around data. Every session discusses its collection, storage and especially […]
Andrea Newell
March 6, 2012
Water: Supply Chain and Demand
Energy

Water: Supply Chain and Demand

In honor of the release of Trendwatch 2012, we’ll be rolling out posts about sustainability and economic recovery. You can […]
Andrea Newell
February 22, 2012
TrendWatch 2012: From Confrontation to Collaboration
Corporate Responsibility

TrendWatch 2012: From Confrontation to Collaboration

In honor of the release of Trendwatch 2012, we’ll be rolling out posts about sustainability and economic recovery. You can […]
Andrea Newell
February 20, 2012
TrendWatch 2012: The Tug-of-War Over Public Profiles and Consumers' Rights to Privacy
Corporate Responsibility

TrendWatch 2012: The Tug-of-War Over Public Profiles and Consumers' Rights to Privacy

In honor of the release of Trendwatch 2012, we’ll be rolling out posts about sustainability and economic recovery. You can […]
Andrea Newell
February 15, 2012
Does Gender Equality Have a Place in the Green Economy?
Finance

Does Gender Equality Have a Place in the Green Economy?

Submitted for the United Nations World Environment Day blogging competition sponsored by the United Nations Environment Program (UNEP). “Like” it […]
Andrea Newell
February 10, 2012
Susan G. Komen Puts Politics Before Purpose, then Backsteps
Corporate Responsibility

Susan G. Komen Puts Politics Before Purpose, then Backsteps

Update: Susan G. Komen responds to outcry from supporters and reinstates funding to Planned Parenthood. On January 31, the Susan […]
Andrea Newell
February 2, 2012
Timberland Eco-labels Go Beyond Green Info
Corporate Responsibility

Timberland Eco-labels Go Beyond Green Info

In 2007, Timberland pioneered eco-labels on their apparel, modeling them after USDA nutrition labels. The imitation was deliberate, said VP […]
Andrea Newell
January 26, 2012
Fast Company Spins Sustainable Business Coverage Out to New URL

Fast Company Spins Sustainable Business Coverage Out to New URL

In November, Fast Company continued the migration of their online presence toward Co… meaning that each of their sections will be […]
Andrea Newell
December 1, 2011
2013 Ford Escape Boasts EcoBoost Engine and Greener Materials
Corporate Responsibility

2013 Ford Escape Boasts EcoBoost Engine and Greener Materials

Ford is emerging as an automotive sustainability frontrunner as they step up their strategy, efforts, and product line. One of their new […]
Andrea Newell
November 16, 2011
The Story of Broke: Where Do All Our Tax Dollars Go?
Corporate Responsibility

The Story of Broke: Where Do All Our Tax Dollars Go?

A great deal of discussion these days centers around change and how to achieve it. We need better schools, green […]
Andrea Newell
November 14, 2011
Barilla and The National Journal Host the "Healthy Food, Healthy Planet" Summit
Energy

Barilla and The National Journal Host the "Healthy Food, Healthy Planet" Summit

The Healthy Food, Healthy Planet summit, hosted by The National Journal and the Barilla Center for Food and Nutrition, brought […]
Andrea Newell
October 27, 2011
Including People with Disabilities Strengthens Communities
Finance

Including People with Disabilities Strengthens Communities

Ginger is independent, funny and has a passion for animals. Growing up in a rural community near Kalamazoo, Michigan, she […]
Andrea Newell
October 21, 2011
GM Tells College Students to be Ashamed of Biking to Class
Corporate Responsibility

GM Tells College Students to be Ashamed of Biking to Class

Marketing campaigns are usually developed after research and input from the target audience, often spanning weeks and costing tens of […]
Andrea Newell
October 17, 2011