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3BL Forum 2019: Brands Taking Stands—What's Next?
#TeamTrees Campaign, Led By YouTube Influencer, Raises Millions For Tree-Planting Worldwide
The viral #TeamTrees campaign has raised more than $12 million for tree-planting in partnership with the Arbor Day Foundation. What does it say about the role of influencer culture in the brands taking stands movement?
November 4, 2019