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This article is part of a series on “The ROI of Sustainability,” written with the support of MeterHero. MeterHero helps companies and organizations offset their water and energy footprints through consumer engagement. To follow along with the rest of the series, click here.

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Jonathan Atwood of Unilever shares some thoughts:

 

About Jonathan Atwood: Jonathan is Unilever’s Vice President of Sustainable Living and Corporate Communications, North America. He joined the company in May 2012 and is responsible for Communications, Unilever Brand, and the shape and implementation of the Unilever Sustainable Living Plan in North America.

In 2007, Jonathan founded Common Way Communications, a public affairs and ommunications consultancy based in Vermont. There he worked as a consultant to the Global Issues Group, a coalition of global chocolate and cocoa processing companies and trade associations working on responsible labor practices in the cocoa sectors of West Africa.