“To me, it’s about bringing the best people to the table with differing opinions to try to make sure that we’re always making the right business decision,” Sarah Endline, cheif rioter (aka founder and CEO) of Sweetriot, said at the 2014 Net Impact conference.
“If you only have one point of view, I don’t feel like you’re going to get to the best solution.”
As part of our Talking Diversity video series, Endline goes on to explain why diversity is important to Sweetriot — a certified women-owned business that sources its cocoa from Latin America — in this 90-second clip.
Sarah Endline is the chief rioter (aka founder and CEO) of Sweetriot. When Sarah is not climbing a cacao tree, she is found Latin dancing all over the globe or hanging out with family and friends. At 21, she won a stereo in a singing contest in Germany but never received the stereo – guess she wasn’t really American Idol material. Nevertheless, Sarah loves to sing a cappella and has done so in Boston, NYC, Germany, Michigan, Seattle, and San Francisco.
Sarah has launched products, created brands, founded and run organizations, and worked many places like Yahoo!, Microsoft, the World Bank, AIESEC, and The National Foundation for Teaching Entrepreneurship (NFTE); Sarah loves the work at sweetriot best. Sarah has been an active member of many non-profit boards including those for NFTE, Harvard, UMichigan, and AIESEC. Sarah has an MBA from Harvard Business School and a BBA from The University of Michigan. (Go Blue!)
Image credit: Jean-luc Mège
