Green Mountain Coffee Roasters has been brewing up sustainability for decades. The potential impact the international coffee trade has on people’s lives in the developing world has made it the original crop pursued by Fair Trade advocates, as well as a subject of environmental scrutiny.
But can a conscious coffee company drive change in the consumer mindset at large? Can better coffee foment more than better conversation?
I had a chance to sit down with Mike Dupee, Green Mountain’s VP of Sustainability at Sustainable Brands 2012. He shared a thing or two about what Green Mountain is doing to spread socially conscious thinking…
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine’s online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
TriplePundit brings solutions journalism to sustainability news, reporting the under-told stories of how business, environmental conservation and social good connect.
Green Mountain Coffee Roasters has been brewing up sustainability for decades. The potential impact the international coffee trade has on people’s lives in the developing world has made it the original crop pursued by Fair Trade advocates, as well as a subject of environmental scrutiny.
