Companies that source their power from wind energy can now proclaim it by attaching the WindMade label to their products. Under criteria published in October, the label can be used by companies that source at least a quarter of their electricity through their own generation facilities, or long-term agreements with energy producers. WindMade is the first eco-label to be supported by the United Nations Global Compact. It is also backed by World Wildlife Fund, the Global Energy Council and a number of companies including Lego and Bloomberg. If corporations adopt the label, it will “contribute to more investment in renewables over and above what would be built anyway”, the label’s promoters say.
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