A UK search engine firm is to offer company reputation management services. In a sign that the prevalence of online shopping is impacting upon CSR communications, SEO Positive will show how firms can limit risk and bad press online. By “controlling a company’s exposure and ensuring that any unflattering feedback is out of view”, SEO Positive’s services constitute “a customised strategy that will eventually knock down damaging articles and replace them with carefully crafted internal pages, social profiles, business directories, positive reviews and more”.
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