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LIVE Twitter Chat: Mars Incorporated's Principles in Action
ED NOTE: This chat is a sponsored engagement with Mars, Inc
Note: Today's chat has just wrapped up. Don't worry, we'll have a synopsis up later this week. We're excited to announce another high-level Twitter chat coming TODAY, July 24th at 8am PST/11am EST. This time we'll be chatting with Mars, Inc's new Chief Sustainability Officer, Barry Parkin.
Mars takes a unique approach to branding their CSR efforts, issuing what they call a Principles in Action summary instead of a traditional CSR report. This communication outlines the history of Mars, its legacy as a business committed to its Five Principles and the company’s goal of putting its Principles into action to make a difference to people and the planet through performance. Mars' 2012 report is available here and we're going to give you a first hand look at what's in it.
In partnership with CSRwire, we'll talk to Mars about its perspective as a private, family-owned company committed to long-term thinking and discuss how it, as a food manufacturer, handles sustainability.
Follow along live from 8am Pacific/11am Eastern right here on on the twitter tool of your choice:
Mars will also share updates on some of its biggest goals, challenges and accomplishments in meeting milestones, and plans for the years to come.
Specifically we’ll be discussing:
- How governance informs sustainability
- What planetary boundaries are and how they help Mars prioritize sustainability
- How Mars addresses hunger and obesity issues
- How the company balances the needs of customers with its commitments to bring prosperity to farmers at the base of the supply chain. (hint – commitments like its goal to buy 100% certified cocoa by 2020 help)
- What Mars’ “Sustainability in a Generation” goals include and the challenges the company has met in meeting them
- What a sustainable supply chain looks like in 2012
- What it means to “communicate responsibly”
Details:
Date: Wednesday, July 24, 2013
Time: 11am-12pm EST / 8am-9am PST
Where: To register, drop us an email at nick@triplepundit.com and join us on Twitter at #MarsSusty or, just send out a tweet saying, "I'm joining @MarsGlobal, @csrwire and @triplepundit for a PIA Chat: http://j.mp/16K7Wpa"
Accounts to follow: @MarsGlobal @triplepundit @csrwire @nickaster @amansinghcsr
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
