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Exclusive Interview with Blissmo CEO on Groupon for the Green Set
What is Blissmo?
And why should you care?
Blissmo is a price discounted daily-special service offering organic and eco-friendly products. Beyond its own website the company provides a back-office service enabling green daily specials for sites like Care2.
I interviewed Blissmo's founder Sundeep Ahuja to explore how this type of marketing outreach can contribute to solving issues like global warming and Energy Independence.
Sundeep's vision for achieving meaningful sustainable change is targeted at the consumer. He appreciates that the American consumer as an economic unit is still larger than any other single country including China. The American consumer has the unparalleled power, using their their dollars, to enact positive change. The challenge that market research continues to document is that the American consumer is totally confused on what to buy and who to buy from when it comes to buying organic and eco-friendly products. This situation is correctly described as "product noise" by Sundeep. The product noise level from competing claims including too many that skirt far to closely to greenwashing is a barrier to consumer adoption of greener and healthier lifestyles.
Blissmo is solving this issue of product noise with a marketing solution as old as retailing: the introductory price discount. What Sundeep reports is that while their customers respond to the opportunity to buy for less they perceive a greater value in the discovery process of identifying products and services that enable their path toward "in me, on me and around me" lifestyle solutions.
Watch this exclusive video interview with Sundeep to learn more about how the daily price special is creating a marketing solution for consumers seeking to penetrate the "fog of mass advertising" and how this path is also creating exciting opportunities for green companies seeking to growth their customer base:
http://www.youtube.com/watch?v=4VwNiZmy6-U
Bill Roth is the founder of Earth 2017, a blog site posting analysis and trends on the emerging $10 trillion annual revenue smart, green and healthy economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!
